This amazing breakthrough product has truly changed the way we use bleach and helps us as stylist break down the boundaries of how far we can go! Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals. It helps to reconnect bonds in the hair that have been damaged from previous bleach applications, these bonds that have been created are permanent even if you stop using the product. Olaplex can be used on all clients even clients that don’t need a chemical service, it helps to sustain the structure of your hair and leave your hair feeling soft and strong. We absolutely LOVE this product and look forward to pushing the boundaries with Olaplex!